Last month, The Financial Technology Report featured an insightful LinkedIn article titled “Alexey Krasnoriadtsev Wants Your Kids to Know How to Bank”, shining a light on our CEO’s personal drive to introduce real financial management to Gen Z kids. Alexey shared how and why he built Boucoup, a BankingON-powered platform that turns everyday family life into a learning ground for money decisions.

“It is a family banking, youth banking solution… Our goal is to supercharge user accounts for credit unions,” Alexey explained.

Let’s unpack that vision and explore how it translates into action.

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At BankingON, we believe the strongest relationships are built at home, and that includes financial ones. Our CEO, Alexey Krasnoriadtsev, often says that money habits aren’t learned from a textbook. They’re formed through lived experiences, shaped by the conversations we have and the decisions we make together as families.

That philosophy is at the heart of our Boucoup platform. Designed for credit unions and community banks, Boucoup helps parents introduce children to real-world banking in a way that’s practical, engaging, and rooted in shared experiences. It’s not about “someday” financial literacy. It’s about giving kids real accounts, real money, and real responsibility today while keeping parents connected to the journey.

Why Family Banking Matters More Than Ever

For decades, credit unions have prided themselves on serving communities built around trust and connection. But in practice, most financial institutions still treat accounts as individual relationships, rather than part of a household. That’s a missed opportunity.

Think about it: $105 trillion will pass from one generation to the next over the coming decades. If financial institutions can’t maintain the connection between parent and child, if loyalty breaks at the handoff, those relationships and the growth potential they carry slip away.

Young people hit key milestones that often push them toward other providers: getting a phone, a first job, turning 18, moving away, or seeking independence. Without integrated tools and a clear transition path, even the best youth account risks becoming a short-lived side project.

From Financial Literacy to Financial Living

Financial education matters, but it’s most powerful when it’s tied to real actions. Watching a video about budgeting isn’t the same as tracking your own spending. Reading about interest rates isn’t the same as feeling the pinch of a late fee – something Alexey experienced firsthand when his own daughter started using our platform.

That’s why Boucoup enables real-money interactions: chore-linked transfers, savings goals, debit card usage, and even “practice loans” between parents and children. These aren’t simulations: they’re real transactions in the same account ecosystem the parent uses. It’s financial learning in context, creating habits that last a lifetime.

A Win for Families and for Financial Institutions

When families bank together, engagement deepens. For institutions, that means stronger relationships, better retention, and new growth opportunities. Consider that teen account holders spend $35–$60 a week – that’s meaningful interchange revenue, plus deposits, and a built-in path to adult membership when they turn 18.

By designing digital experiences that keep parents and kids connected – from the first allowance to the first paycheck – credit unions can transform youth banking from a temporary offering into a long-term loyalty engine.

The Future is Household-Centered

At BankingON, we work closely with our partners to make this happen. That means integrating youth and parent accounts, embedding educational content into everyday transactions, and ensuring a seamless transition into adulthood without new fees, reapplications, or disruptions.

It’s not just about providing accounts. It’s about building confidence, trust, and capability – together, as families. Because when you strengthen household relationships, you don’t just grow balances. You grow future-ready members who stay connected for life.

Want to learn more? Meet with us to see how we can help supercharge your youth accounts.